But as we know, many of those purchases will sooner or later (often sooner) end up in some dusty closet, donation pile, or trash bin. The consulting firm Deloitte reports that 73 percent of retail executives expect higher spending this holiday season as compared to last, bringing the per-shopper average right back up to its 2019 fighting weight of almost $1,500. And yet, for some reason, the majority of us are not yet willing to look squarely at the holidays and think: Perhaps a Black Friday sale does not add meaning to my life. Daily schedules collapsed and were rebuilt, values and priorities shifted, personal relationships transformed. We are nearing the two-year mark for a pandemic that has (at the very least) completely upended our lives in many, many ways. This article is part of the Ask Umbra 2021 Holiday Makeover.
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